Tag Archives: Social Media

Auto-Following and Mutual Follows: A Circle of Obligation

August 11, 2010 – 5:05 pm

In this post, I share my thoughts on why I think both auto-following and mutual follows, with the exception of some customer service interactions, are pointless and don’t contribute to the value that can be derived from using Twitter.

By brightmatrix | Posted in Observations, Social Media, Twitter | Also tagged , , | Comments (2)

Bored With Twitter? You Have No One To Blame But Yourself

August 1, 2010 – 10:49 am

If you think Twitter is boring or ephemeral, you have no one to blame but yourself. Why? Because it’s all in how you use it. It’s quite possible you’re doing it wrong.

By brightmatrix | Posted in Social Media, Twitter | Also tagged | Comments (2)

Notes from Radian6’s Online Seminar on Open Leadership in Social Media

July 30, 2010 – 4:57 pm

On Friday, July 30, 2010, I attended an online seminar hosted by Radian6 and starring Charlene Li, founder of Altimeter Group. Charlene talked about key points from her book, “Open Leadership: How Social Technology Can Transform the Way You Lead”. I recorded brief elaborations of the key points I live-tweeted during the seminar.

By brightmatrix | Posted in Event Recaps, Facebook, Social Media, Twitter | Also tagged , , , , | Comments (3)

Want to Build Your Personal Brand? Be Yourself and Use Common Sense

July 28, 2010 – 1:25 pm

There’s no true “right way” to manage your personal brand in the social web; stick with how you manage your day-to-day affairs and you should turn out fine. Of course, running a subset of your life on the web doesn’t mean you’re free of cause and consequence.

By brightmatrix | Posted in How-to, Social Media | Also tagged | Comments (3)

Using Hashtags to Win Friends and Influence Others

July 13, 2010 – 8:34 am

Effective and clever use of hashtags can really make Twitter’s role as an information aggregator shine, and can also be used to spread your messages to a larger audience. While simple in concept, hashtags can often stump relatively new users or clients seeking to use Twitter for business purposes. I explain what a hashtag is, how to use them, and share some best practices.

By brightmatrix | Posted in How-to, Social Media, Twitter | Also tagged , | Comments (2)

Counseling Your Clients About Twitter Use in the Enterprise

July 9, 2010 – 4:39 pm

There are three risks your clients should be counseled about whenever they approach you about Twitter for use in-house: content strategy, code of conduct, and internal security.

By brightmatrix | Posted in Social Media, Twitter | Also tagged , , , , | Comments (1)

Backing Away From Milestones

April 27, 2010 – 12:55 pm

A discussion on Twitter followers and how I value quality much more than quantity.

By brightmatrix | Posted in Observations, Social Media | Also tagged , , | Comments (2)

Some Thoughts on Facebook and its Underlying Psychology

February 28, 2010 – 6:15 pm

The result of a very interesting and insightful discussion I had with my wife about Facebook and its use of psychology. Not necessarily in how it’s redefining social interactions (that’s a well-trodden topic), but in its use of terms (words and their definitions).

By brightmatrix | Posted in Facebook, Observations, Social Media | Also tagged , | Comments (1)