Tag Archives: Social Media

Corporate Social Media Monitoring, Privacy Settings, and Codes of Conduct

April 3, 2013 – 10:14 am

I came across a Forbes article in my Twitter feed yesterday that talks about how users of social media react to corporations monitoring their conversations or responding to comments they make online. It should come as no surprise to anyone that corporations are monitoring what is being said in public social media channels. Social media has [...]

By brightmatrix | Posted in Observations, Privacy, Social Media | Also tagged | Comments (1)

My “A-ha” Moment About the “Spiral of Envy”

March 4, 2013 – 2:11 pm

Today’s entry from Mark Schaefer’s {grow} blog, “Facebook, the ‘spiral of envy,’ and our Botox life,” put into succinct words precisely what has nagged and pulled at me about social media for the past two years. The crux of Mark’s essay was that we put so much gleam and shine on our online lives that [...]

By brightmatrix | Posted in Facebook, Observations, Personal Reflection, Twitter | Also tagged , , , , | Comments (2)

Need to Help Others Understand Twitter? Have an “Elevator Pitch”

March 5, 2012 – 10:00 pm

You’ve heard it all before: “Why should I join Twitter? Who cares what I had for lunch?” or “What am I supposed to talk about?” or, even better, “We don’t have time for our staff to be playing around on Twitter all day.” It’s not like Twitter is the new kid on the block anymore; [...]

By brightmatrix | Posted in Best Practices, Social Media, Twitter | Also tagged , , | Comments (0)

The Social Media Neophyte Who Flew Too Close to the Sun

February 20, 2012 – 9:39 pm

Image credit: Unknown; source: http://englishihonorsmythology.wikispaces.com/Icarus I love social media. Ever since my first tweet in June 2009, I’ve learned an immense amount about the mechanics, arcana, and vagaries of these networks and their inhabitants. I’ve become an “expert neophyte” of sorts, and my experiences have become beneficial for both my career and my colleagues. Along [...]

By brightmatrix | Posted in Facebook, Google+, Observations, Personal Reflection, Social Media, Tumblr, Twitter | Also tagged , , , | Comments (2)

There Are No Social Media Gods

May 18, 2011 – 12:34 pm

Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]

By brightmatrix | Posted in Personal Reflection, Social Media | Also tagged , , , , | Comments (14)

The Red Mage Curates

April 26, 2011 – 10:46 am

Last week, I decided to start a Tumblr blog to curate the various articles and resources I come across in the Twitterverse and the web at large. I’ve called it “Red Mage’s Spellbook,” and you’re welcome to subscribe or follow the blog at http://brightmatrix.tumblr.com/. I joined Tumblr for two reasons: to explore what this social [...]

By brightmatrix | Posted in Social Media, Tumblr | Also tagged , | Comments (0)

If Social Media is “Free,” Personnel Hours are a “Hidden Tax”

April 8, 2011 – 1:47 pm

This week’s #smmeasure Twitter chat, held by Marketwire, the company behind Sysomos, focused on dispelling common myths about social media. The first myth raised for discussion was “SM is free, everyone should do it!” Besides the notion that you shouldn’t get involved in social media just for the sake of it (tactics come second to [...]

By brightmatrix | Posted in Social Media | Also tagged , , , , | Comments (0)

My 2011 Wish List for Klout

December 10, 2010 – 11:03 am

This has been quite a year for Klout. Their suite of measurements, specifically their “Klout score,” has risen to become a recognized standard in the realm of user-generated content and social communications. They’ve generated numerous articles on how corporations and industries are considering Klout to award perks, recognize influencers, and even possibly screen for job applicants. Klout has become, in essence, a “credit score” for the social space. So, in the spirit of the holidays, I’ve cobbled together a “wish list” of features I’ve love to see from the good folks at Klout in 2011.

By brightmatrix | Posted in Analytics, Social Media | Also tagged , , , , , , | Comments (1)