Tag Archives: Social Media

The Social Media Neophyte Who Flew Too Close to the Sun

February 20, 2012 – 9:39 pm

Image credit: Unknown; source: http://englishihonorsmythology.wikispaces.com/Icarus I love social media. Ever since my first tweet in June 2009, I’ve learned an immense amount about the mechanics, arcana, and vagaries of these networks and their inhabitants. I’ve become an “expert neophyte” of sorts, and my experiences have become beneficial for both my career and my colleagues. Along [...]

By brightmatrix | Posted in Facebook, Google+, Observations, Personal Reflection, Social Media, Tumblr, Twitter | Also tagged , , , | Comments (1)

There Are No Social Media Gods

May 18, 2011 – 12:34 pm

Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]

By brightmatrix | Posted in Personal Reflection, Social Media | Also tagged , , , , | Comments (14)

The Red Mage Curates

April 26, 2011 – 10:46 am

Last week, I decided to start a Tumblr blog to curate the various articles and resources I come across in the Twitterverse and the web at large. I’ve called it “Red Mage’s Spellbook,” and you’re welcome to subscribe or follow the blog at http://brightmatrix.tumblr.com/. I joined Tumblr for two reasons: to explore what this social [...]

By brightmatrix | Posted in Social Media, Tumblr | Also tagged , | Comments (0)

If Social Media is “Free,” Personnel Hours are a “Hidden Tax”

April 8, 2011 – 1:47 pm

This week’s #smmeasure Twitter chat, held by Marketwire, the company behind Sysomos, focused on dispelling common myths about social media. The first myth raised for discussion was “SM is free, everyone should do it!” Besides the notion that you shouldn’t get involved in social media just for the sake of it (tactics come second to [...]

By brightmatrix | Posted in Social Media | Also tagged , , , , | Comments (0)

My 2011 Wish List for Klout

December 10, 2010 – 11:03 am

This has been quite a year for Klout. Their suite of measurements, specifically their “Klout score,” has risen to become a recognized standard in the realm of user-generated content and social communications. They’ve generated numerous articles on how corporations and industries are considering Klout to award perks, recognize influencers, and even possibly screen for job applicants. Klout has become, in essence, a “credit score” for the social space. So, in the spirit of the holidays, I’ve cobbled together a “wish list” of features I’ve love to see from the good folks at Klout in 2011.

By brightmatrix | Posted in Analytics, Social Media | Also tagged , , , , , , | Comments (1)

Behind the Juggernauts’ Curtain: Highlights from BlogWell’s Social Media Case Studies Event

November 15, 2010 – 1:44 pm

On November 9, 2010, I attended BlogWell: How Big Brands Use Social Media at SAP Headquarters in Newtown Square, Pennsylvania. Major themes discussed included the structure of social media initiatives within large, often heavily regulated industries, ways these firms are using innovative social campaigns to engage with their audiences, and the legal and ethical challenges they’re facing. I’ve compiled notes from several of the sessions I attended.

By brightmatrix | Posted in Event Recaps, Facebook, Social Media, Twitter | Also tagged , , , , , , , , , | Comments (2)

The Mystery of the Silent Partner, Part II: Three Additional Theories

October 25, 2010 – 6:44 am

In a post this past August, I discussed a relationship I had observed on Twitter that I called the “silent partner”: accounts that follow you but never interact with you, or those who follow you back, but seemingly refuse interaction. I had put forth some proposals on why these connections occur, but I’ve since developed three additional theories on why you may find yourself linked up with a silent partner.

By brightmatrix | Posted in Observations, Social Media, Twitter | Also tagged , , , , , | Comments (2)

Auto-Following and Mutual Follows: A Circle of Obligation

August 11, 2010 – 5:05 pm

In this post, I share my thoughts on why I think both auto-following and mutual follows, with the exception of some customer service interactions, are pointless and don’t contribute to the value that can be derived from using Twitter.

By brightmatrix | Posted in Observations, Social Media, Twitter | Also tagged , , | Comments (2)