Tag Archives: search

Document Metadata, SERPs, and First Impressions: Check Your File Data for Improved Results

April 19, 2011 – 10:23 am

I’m sure you’ve found yourself in this situation before: you turn to search engines like Google or Bing to research a topic and come across rather obscure-looking titles or unhelpful descriptions embedded in the results pages. They could look something like this: What is this stuff, and why is it in your results? The Origins [...]

By brightmatrix | Posted in Content, How-to, Search | Also tagged , , , , , | Comments (1)

Social Authority in Search Results and Lessons from the Past

December 11, 2010 – 8:27 am

I read a very interesting article on Mark Schaefer’s blog {Grow} today that discussed some relatively new topics in the search world: “social scoring” and “social authority.” He cited excerpts from interviews with Google and Bing that explain how both search firms are considering changes to their algorithms to account for the influence of content [...]

By brightmatrix | Posted in Content, Search, Social Media | Also tagged , , , , , , | Comments (2)

Google, Snake Oil, and the Absolution of Guilt

March 1, 2010 – 10:11 pm

The folks who come to web developers with ideas on how they want to launch “world class websites” and have them be on the first page of Google now need to make certain they have the means, budget, and resources to generate solid content and keep up with the workload. Otherwise, they have little or no chance of true success.

By brightmatrix | Posted in Observations | Also tagged , , | Comments (2)