Tag Archives: influence

Scales and Sheen: How Very New Social Media Accounts Can Amass Influence So Quickly

March 30, 2011 – 12:26 pm

As social influence metrics like Klout continue to gain, well, clout in the industry, instances will arise where folks will cry foul over perceived inconsistencies in how scores are generated. An example I’ll use in this post is how very new Twitter accounts are able to amass very high influence scores in a very short period of time.

By brightmatrix | Posted in Analytics, Observations, Social Media, Twitter | Also tagged , , , , , , , , , | Comments (0)

My 2011 Wish List for Klout

December 10, 2010 – 11:03 am

This has been quite a year for Klout. Their suite of measurements, specifically their “Klout score,” has risen to become a recognized standard in the realm of user-generated content and social communications. They’ve generated numerous articles on how corporations and industries are considering Klout to award perks, recognize influencers, and even possibly screen for job applicants. Klout has become, in essence, a “credit score” for the social space. So, in the spirit of the holidays, I’ve cobbled together a “wish list” of features I’ve love to see from the good folks at Klout in 2011.

By brightmatrix | Posted in Analytics, Social Media | Also tagged , , , , , , | Comments (1)

New Metrics Are No Excuse to Continue a Pattern of Lazy Analytics: An Example Using Klout

August 30, 2010 – 10:51 am

In this post, I explain the mechanics of the Klout score, show an example of how similar Klout scores can be misleading when taken out of context, and explain why you can’t lean on new metrics to continue a pattern of “lazy analytics.”

By brightmatrix | Posted in Analytics, Social Media, Twitter | Also tagged , , , | Comments (12)