Tag Archives: collaboration

Behind the Juggernauts’ Curtain: Highlights from BlogWell’s Social Media Case Studies Event

On November 9, 2010, I attended BlogWell: How Big Brands Use Social Media at SAP Headquarters in Newtown Square, Pennsylvania. Major themes discussed included the structure of social media initiatives within large, often heavily regulated industries, ways these firms are using innovative social campaigns to engage with their audiences, and the legal and ethical challenges they’re facing. I’ve compiled notes from several of the sessions I attended.