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	<title>Tweeto Ergo Sum</title>
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	<link>http://blog.bright-matrix.net</link>
	<description>Writings &#38; musings of Mike Zavarello, a &#34;red mage&#34; web developer &#38; social communicator.</description>
	<lastBuildDate>Wed, 03 Apr 2013 14:14:29 +0000</lastBuildDate>
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		<title>Corporate Social Media Monitoring, Privacy Settings, and Codes of Conduct</title>
		<link>http://blog.bright-matrix.net/2013/04/03/corporate-social-media-monitoring/</link>
		<comments>http://blog.bright-matrix.net/2013/04/03/corporate-social-media-monitoring/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 14:14:29 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=423</guid>
		<description><![CDATA[I came across a Forbes article in my Twitter feed yesterday that talks about how users of social media react to corporations monitoring their conversations or responding to comments they make online. It should come as no surprise to anyone that corporations are monitoring what is being said in public social media channels. Social media has [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>&#8220;Use Browser X&#8221;? Spare Me This Mockery of Justice!</title>
		<link>http://blog.bright-matrix.net/2013/03/18/use-browser-x-spare-me-this-mockery-of-justice/</link>
		<comments>http://blog.bright-matrix.net/2013/03/18/use-browser-x-spare-me-this-mockery-of-justice/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 16:28:41 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[browser wars]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=420</guid>
		<description><![CDATA[Today, I experienced something that, as a web developer, really burns my blood. When I inquired about a specific web application&#8217;s flaws within a certain web browser, I was informed that I should be using &#8220;browser X&#8221; instead. As the doomed Transformer proclaimed when condemned to the Quintesson pit in Transformers: the Movie, &#8220;Spare me [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My &#8220;A-ha&#8221; Moment About the &#8220;Spiral of Envy&#8221;</title>
		<link>http://blog.bright-matrix.net/2013/03/04/my-a-ha-moment-about-the-spiral-of-envy/</link>
		<comments>http://blog.bright-matrix.net/2013/03/04/my-a-ha-moment-about-the-spiral-of-envy/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 19:11:13 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Personal Reflection]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online life]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=417</guid>
		<description><![CDATA[Today&#8217;s entry from Mark Schaefer&#8217;s {grow} blog, &#8220;Facebook, the &#8216;spiral of envy,&#8217; and our Botox life,&#8221; put into succinct words precisely what has nagged and pulled at me about social media for the past two years. The crux of Mark&#8217;s essay was that we put so much gleam and shine on our online lives that [...]]]></description>
		<wfw:commentRss>http://blog.bright-matrix.net/2013/03/04/my-a-ha-moment-about-the-spiral-of-envy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What a Difference a Year Makes</title>
		<link>http://blog.bright-matrix.net/2012/09/21/what-a-difference-a-year-makes/</link>
		<comments>http://blog.bright-matrix.net/2012/09/21/what-a-difference-a-year-makes/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 13:57:22 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Personal Reflection]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[professional development]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=414</guid>
		<description><![CDATA[What a difference a year makes. Next month will mark a full year since I succeeded my previous boss as leader of my work&#8217;s web team. If you had asked me two years ago whether I&#8217;d want to move ahead in my career as a manager/leader or stay in the trenches as a dyed-in-the-wool developer, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Need to Help Others Understand Twitter? Have an “Elevator Pitch”</title>
		<link>http://blog.bright-matrix.net/2012/03/05/have-a-twitter-elevator-pitch/</link>
		<comments>http://blog.bright-matrix.net/2012/03/05/have-a-twitter-elevator-pitch/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 03:00:45 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[elevator pitch]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=409</guid>
		<description><![CDATA[You’ve heard it all before: “Why should I join Twitter? Who cares what I had for lunch?” or “What am I supposed to talk about?” or, even better, “We don’t have time for our staff to be playing around on Twitter all day.” It’s not like Twitter is the new kid on the block anymore; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Neophyte Who Flew Too Close to the Sun</title>
		<link>http://blog.bright-matrix.net/2012/02/20/the-social-media-neophyte-who-flew-too-close-to-the-sun/</link>
		<comments>http://blog.bright-matrix.net/2012/02/20/the-social-media-neophyte-who-flew-too-close-to-the-sun/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 02:39:54 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Personal Reflection]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[expert neophyte]]></category>
		<category><![CDATA[lessons learned]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=406</guid>
		<description><![CDATA[Image credit: Unknown; source: http://englishihonorsmythology.wikispaces.com/Icarus I love social media. Ever since my first tweet in June 2009, I&#8217;ve learned an immense amount about the mechanics, arcana, and vagaries of these networks and their inhabitants. I&#8217;ve become an &#8220;expert neophyte&#8221; of sorts, and my experiences have become beneficial for both my career and my colleagues. Along [...]]]></description>
		<wfw:commentRss>http://blog.bright-matrix.net/2012/02/20/the-social-media-neophyte-who-flew-too-close-to-the-sun/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Another New Social Media Network? Sorry, But I’m Not Pinterested</title>
		<link>http://blog.bright-matrix.net/2012/02/13/another-new-social-media-network-sorry-but-im-not-pinterested/</link>
		<comments>http://blog.bright-matrix.net/2012/02/13/another-new-social-media-network-sorry-but-im-not-pinterested/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:52:42 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Personal Reflection]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=400</guid>
		<description><![CDATA[Over the past several weeks, the dominating social media trend has been Pinterest, an “online pinboard.” In essence, Pinterest allows you to share and organize batches of images in a multi-column format. Like other networks, users can like your images, follow your feed, and comment. My initial impression of it is a Tumblr blog on [...]]]></description>
		<wfw:commentRss>http://blog.bright-matrix.net/2012/02/13/another-new-social-media-network-sorry-but-im-not-pinterested/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some Helpful Advice from a Nitpicky Web Developer</title>
		<link>http://blog.bright-matrix.net/2011/06/02/some-helpful-advice-from-a-nitpicky-web-developer/</link>
		<comments>http://blog.bright-matrix.net/2011/06/02/some-helpful-advice-from-a-nitpicky-web-developer/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:21:33 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[recomendations]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=398</guid>
		<description><![CDATA[Ever heard the phrase “the devil’s in the details?” I’m here to tell you it’s true! For every clean, elegant, and professionally designed website or web application, there are droves of slipshod, sloppy, or just plain lazy pieces of code I encounter every week. What pains me most is that many of these quirks are [...]]]></description>
		<wfw:commentRss>http://blog.bright-matrix.net/2011/06/02/some-helpful-advice-from-a-nitpicky-web-developer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There Are No Social Media Gods</title>
		<link>http://blog.bright-matrix.net/2011/05/18/there-are-no-social-media-gods/</link>
		<comments>http://blog.bright-matrix.net/2011/05/18/there-are-no-social-media-gods/#comments</comments>
		<pubDate>Wed, 18 May 2011 16:34:36 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Personal Reflection]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[being human]]></category>
		<category><![CDATA[connections]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[social media club of philadelphia]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=393</guid>
		<description><![CDATA[Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]]]></description>
		<wfw:commentRss>http://blog.bright-matrix.net/2011/05/18/there-are-no-social-media-gods/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Where Users Fear to Tread? On the Heels of Great Footers</title>
		<link>http://blog.bright-matrix.net/2011/05/16/on-the-heels-of-great-footers/</link>
		<comments>http://blog.bright-matrix.net/2011/05/16/on-the-heels-of-great-footers/#comments</comments>
		<pubDate>Mon, 16 May 2011 16:00:16 +0000</pubDate>
		<dc:creator>brightmatrix</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[federal reserve bank of kansas city]]></category>
		<category><![CDATA[footers]]></category>
		<category><![CDATA[marketwire]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[thinkgeek]]></category>
		<category><![CDATA[visual design]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.bright-matrix.net/?p=386</guid>
		<description><![CDATA[Of all the elements in a modern website, the footer is probably the least appreciated. Users have come to expect basic contact information, privacy policies, and other legal-oriented details to live in the footer, but that doesn’t mean footer designs need to be dull collections of links or tiring repeats of the main navigation. Done [...]]]></description>
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		<slash:comments>0</slash:comments>
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