Category Archives: Twitter

Bored With Twitter? You Have No One To Blame But Yourself

August 1, 2010 – 10:49 am

If you think Twitter is boring or ephemeral, you have no one to blame but yourself. Why? Because it’s all in how you use it. It’s quite possible you’re doing it wrong.

By brightmatrix | Also posted in Social Media | Tagged , | Comments (2)

Notes from Radian6’s Online Seminar on Open Leadership in Social Media

July 30, 2010 – 4:57 pm

On Friday, July 30, 2010, I attended an online seminar hosted by Radian6 and starring Charlene Li, founder of Altimeter Group. Charlene talked about key points from her book, “Open Leadership: How Social Technology Can Transform the Way You Lead”. I recorded brief elaborations of the key points I live-tweeted during the seminar.

By brightmatrix | Also posted in Event Recaps, Facebook, Social Media | Tagged , , , , , | Comments (3)

The Gentleman’s Guide to Shedding Twitter Complainers

July 29, 2010 – 9:27 am

Jeremiah Owyang shared a very simple tip to shedding folks on Twitter who complain about your posts: basically, you block, then unblock them. There’s a small trick to this method, however. I offer a solution for how to use the “gentleman’s way” of pushing folks out of your circle.

By brightmatrix | Also posted in How-to, Social Media | Tagged , | Comments (2)

Using Hashtags to Win Friends and Influence Others

July 13, 2010 – 8:34 am

Effective and clever use of hashtags can really make Twitter’s role as an information aggregator shine, and can also be used to spread your messages to a larger audience. While simple in concept, hashtags can often stump relatively new users or clients seeking to use Twitter for business purposes. I explain what a hashtag is, how to use them, and share some best practices.

By brightmatrix | Also posted in How-to, Social Media | Tagged , , | Comments (2)

Counseling Your Clients About Twitter Use in the Enterprise

July 9, 2010 – 4:39 pm

There are three risks your clients should be counseled about whenever they approach you about Twitter for use in-house: content strategy, code of conduct, and internal security.

By brightmatrix | Also posted in Social Media | Tagged , , , , , | Comments (1)

Why Twitter Privacy is an Illusion

May 16, 2010 – 5:00 pm

In this post, I discuss how private, business-oriented Twitter accounts are neither an effective nor trustworthy way of using the channel. I also elaborate on why privacy on Twitter is an illusion.

By brightmatrix | Also posted in Social Media | Tagged , , | Comments (1)

No Good Tweet Goes Unpunished

May 16, 2010 – 4:33 pm

A rather curious exchange I had recently that evolved into a discussion on Twitter etiquette.

By brightmatrix | Also posted in Observations, Social Media | Tagged , | Comments (4)

Keeping Your Private Life Private: Social Networks Only Know What You Tell Them

April 25, 2010 – 5:31 pm

One of the main points of social networks is the sharing of information. You obviously can’t and shouldn’t be fearful of sharing, but you can be aware of how much you do share. I’ve collected a few thoughts I hope will get you thinking more about your social privacy.

By brightmatrix | Also posted in Facebook, How-to, Social Media | Tagged , , , | Comments (0)