Now that social media channels like Twitter and Facebook have matured into solid communications platforms, many individuals, organizations, corporations, and agencies have taken to these channels to reach their audiences. What hasn’t quite solidified, however, is how these campaigns are tracked and measured. There’s still a decent amount of confusion and differing opinions of what you should measure and how.

In this post, I’ll share several factors, methods, and steps that I’ve learned this year about how you can effectively and realistically measure your social media campaigns. This isn’t intended to be a complete or exhaustive list of what you could use, but it’s my hope that each topic will assist you in your endeavors.