Category Archives: Social Media

There Are No Social Media Gods

May 18, 2011 – 12:34 pm

Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]

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The Red Mage Curates

April 26, 2011 – 10:46 am

Last week, I decided to start a Tumblr blog to curate the various articles and resources I come across in the Twitterverse and the web at large. I’ve called it “Red Mage’s Spellbook,” and you’re welcome to subscribe or follow the blog at http://brightmatrix.tumblr.com/. I joined Tumblr for two reasons: to explore what this social [...]

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If Social Media is “Free,” Personnel Hours are a “Hidden Tax”

April 8, 2011 – 1:47 pm

This week’s #smmeasure Twitter chat, held by Marketwire, the company behind Sysomos, focused on dispelling common myths about social media. The first myth raised for discussion was “SM is free, everyone should do it!” Besides the notion that you shouldn’t get involved in social media just for the sake of it (tactics come second to [...]

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Scales and Sheen: How Very New Social Media Accounts Can Amass Influence So Quickly

March 30, 2011 – 12:26 pm

As social influence metrics like Klout continue to gain, well, clout in the industry, instances will arise where folks will cry foul over perceived inconsistencies in how scores are generated. An example I’ll use in this post is how very new Twitter accounts are able to amass very high influence scores in a very short period of time.

By brightmatrix | Also posted in Analytics, Observations, Twitter | Tagged , , , , , , , , , , | Comments (0)

Taking Aim at the Cloud of Doubt

March 7, 2011 – 9:13 am

It seems that ever since I dove into the realm of social media, specifically Twitter, I get this nagging, flagging feeling of doubt every six weeks or so. It’s like some miniature existential crisis, but on a recurring basis. I wonder: how can my works matter in the presence of other great thinkers? Why didn’t [...]

By brightmatrix | Also posted in Observations, Personal Reflection | Tagged , , , | Comments (4)

Social Authority in Search Results and Lessons from the Past

December 11, 2010 – 8:27 am

I read a very interesting article on Mark Schaefer’s blog {Grow} today that discussed some relatively new topics in the search world: “social scoring” and “social authority.” He cited excerpts from interviews with Google and Bing that explain how both search firms are considering changes to their algorithms to account for the influence of content [...]

By brightmatrix | Also posted in Content, Search | Tagged , , , , , , , | Comments (2)

My 2011 Wish List for Klout

December 10, 2010 – 11:03 am

This has been quite a year for Klout. Their suite of measurements, specifically their “Klout score,” has risen to become a recognized standard in the realm of user-generated content and social communications. They’ve generated numerous articles on how corporations and industries are considering Klout to award perks, recognize influencers, and even possibly screen for job applicants. Klout has become, in essence, a “credit score” for the social space. So, in the spirit of the holidays, I’ve cobbled together a “wish list” of features I’ve love to see from the good folks at Klout in 2011.

By brightmatrix | Also posted in Analytics | Tagged , , , , , , , | Comments (1)

Behind the Juggernauts’ Curtain: Highlights from BlogWell’s Social Media Case Studies Event

November 15, 2010 – 1:44 pm

On November 9, 2010, I attended BlogWell: How Big Brands Use Social Media at SAP Headquarters in Newtown Square, Pennsylvania. Major themes discussed included the structure of social media initiatives within large, often heavily regulated industries, ways these firms are using innovative social campaigns to engage with their audiences, and the legal and ethical challenges they’re facing. I’ve compiled notes from several of the sessions I attended.

By brightmatrix | Also posted in Event Recaps, Facebook, Twitter | Tagged , , , , , , , , , , | Comments (2)