Category Archives: Social Media

Corporate Social Media Monitoring, Privacy Settings, and Codes of Conduct

I came across a Forbes article in my Twitter feed yesterday that talks about how users of social media react to corporations monitoring their conversations or responding to comments they make online. It should come as no surprise to anyone that corporations are monitoring what is being said in public social media channels. Social media has [...]

My “A-ha” Moment About the “Spiral of Envy”

Today’s entry from Mark Schaefer’s {grow} blog, “Facebook, the ‘spiral of envy,’ and our Botox life,” put into succinct words precisely what has nagged and pulled at me about social media for the past two years. The crux of Mark’s essay was that we put so much gleam and shine on our online lives that [...]

What a Difference a Year Makes

What a difference a year makes. Next month will mark a full year since I succeeded my previous boss as leader of my work’s web team. If you had asked me two years ago whether I’d want to move ahead in my career as a manager/leader or stay in the trenches as a dyed-in-the-wool developer, [...]

Need to Help Others Understand Twitter? Have an “Elevator Pitch”

You’ve heard it all before: “Why should I join Twitter? Who cares what I had for lunch?” or “What am I supposed to talk about?” or, even better, “We don’t have time for our staff to be playing around on Twitter all day.” It’s not like Twitter is the new kid on the block anymore; [...]

The Social Media Neophyte Who Flew Too Close to the Sun

Image credit: Unknown; source: http://englishihonorsmythology.wikispaces.com/Icarus I love social media. Ever since my first tweet in June 2009, I’ve learned an immense amount about the mechanics, arcana, and vagaries of these networks and their inhabitants. I’ve become an “expert neophyte” of sorts, and my experiences have become beneficial for both my career and my colleagues. Along [...]

Another New Social Media Network? Sorry, But I’m Not Pinterested

Over the past several weeks, the dominating social media trend has been Pinterest, an “online pinboard.” In essence, Pinterest allows you to share and organize batches of images in a multi-column format. Like other networks, users can like your images, follow your feed, and comment. My initial impression of it is a Tumblr blog on [...]

There Are No Social Media Gods

Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]

The Red Mage Curates

Last week, I decided to start a Tumblr blog to curate the various articles and resources I come across in the Twitterverse and the web at large. I’ve called it “Red Mage’s Spellbook,” and you’re welcome to subscribe or follow the blog at http://brightmatrix.tumblr.com/. I joined Tumblr for two reasons: to explore what this social [...]