Category Archives: Search

Document Metadata, SERPs, and First Impressions: Check Your File Data for Improved Results

April 19, 2011 – 10:23 am

I’m sure you’ve found yourself in this situation before: you turn to search engines like Google or Bing to research a topic and come across rather obscure-looking titles or unhelpful descriptions embedded in the results pages. They could look something like this: What is this stuff, and why is it in your results? The Origins [...]

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Social Authority in Search Results and Lessons from the Past

December 11, 2010 – 8:27 am

I read a very interesting article on Mark Schaefer’s blog {Grow} today that discussed some relatively new topics in the search world: “social scoring” and “social authority.” He cited excerpts from interviews with Google and Bing that explain how both search firms are considering changes to their algorithms to account for the influence of content [...]

By brightmatrix | Also posted in Content, Social Media | Tagged , , , , , , , | Comments (2)