Category Archives: How-to

Document Metadata, SERPs, and First Impressions: Check Your File Data for Improved Results

April 19, 2011 – 10:23 am

I’m sure you’ve found yourself in this situation before: you turn to search engines like Google or Bing to research a topic and come across rather obscure-looking titles or unhelpful descriptions embedded in the results pages. They could look something like this: What is this stuff, and why is it in your results? The Origins [...]

By brightmatrix | Also posted in Content, Search | Tagged , , , , , , | Comments (1)

Key Elements for Measuring Your Social Media Campaigns

October 22, 2010 – 10:42 am

Now that social media channels like Twitter and Facebook have matured into solid communications platforms, many individuals, organizations, corporations, and agencies have taken to these channels to reach their audiences. What hasn’t quite solidified, however, is how these campaigns are tracked and measured. There’s still a decent amount of confusion and differing opinions of what you should measure and how.

In this post, I’ll share several factors, methods, and steps that I’ve learned this year about how you can effectively and realistically measure your social media campaigns. This isn’t intended to be a complete or exhaustive list of what you could use, but it’s my hope that each topic will assist you in your endeavors.

By brightmatrix | Also posted in Analytics, Facebook, Social Media, Twitter | Tagged , , , , , , , , , | Comments (2)

The Gentleman’s Guide to Shedding Twitter Complainers

July 29, 2010 – 9:27 am

Jeremiah Owyang shared a very simple tip to shedding folks on Twitter who complain about your posts: basically, you block, then unblock them. There’s a small trick to this method, however. I offer a solution for how to use the “gentleman’s way” of pushing folks out of your circle.

By brightmatrix | Also posted in Social Media, Twitter | Tagged , | Comments (2)

Want to Build Your Personal Brand? Be Yourself and Use Common Sense

July 28, 2010 – 1:25 pm

There’s no true “right way” to manage your personal brand in the social web; stick with how you manage your day-to-day affairs and you should turn out fine. Of course, running a subset of your life on the web doesn’t mean you’re free of cause and consequence.

By brightmatrix | Also posted in Social Media | Tagged , | Comments (3)

Using Hashtags to Win Friends and Influence Others

July 13, 2010 – 8:34 am

Effective and clever use of hashtags can really make Twitter’s role as an information aggregator shine, and can also be used to spread your messages to a larger audience. While simple in concept, hashtags can often stump relatively new users or clients seeking to use Twitter for business purposes. I explain what a hashtag is, how to use them, and share some best practices.

By brightmatrix | Also posted in Social Media, Twitter | Tagged , , | Comments (2)

Keeping Your Private Life Private: Social Networks Only Know What You Tell Them

April 25, 2010 – 5:31 pm

One of the main points of social networks is the sharing of information. You obviously can’t and shouldn’t be fearful of sharing, but you can be aware of how much you do share. I’ve collected a few thoughts I hope will get you thinking more about your social privacy.

By brightmatrix | Also posted in Facebook, Social Media, Twitter | Tagged , , , | Comments (0)