This week’s #smmeasure Twitter chat, held by Marketwire, the company behind Sysomos, focused on dispelling common myths about social media. The first myth raised for discussion was “SM is free, everyone should do it!” Besides the notion that you shouldn’t get involved in social media just for the sake of it (tactics come second to [...]
March 30, 2011 – 12:26 pm
As social influence metrics like Klout continue to gain, well, clout in the industry, instances will arise where folks will cry foul over perceived inconsistencies in how scores are generated. An example I’ll use in this post is how very new Twitter accounts are able to amass very high influence scores in a very short period of time.
Posted in Analytics, Observations, Social Media, Twitter
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Tagged analytics, bronx zoo cobra, charlie sheen, demand, influence, klout, measurement, metrics, popularity, social networks, twittercounter
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It seems that ever since I dove into the realm of social media, specifically Twitter, I get this nagging, flagging feeling of doubt every six weeks or so. It’s like some miniature existential crisis, but on a recurring basis. I wonder: how can my works matter in the presence of other great thinkers? Why didn’t [...]
I’ll be the first to admit it: I have a love affair with books. Not the next iteration of their evolution, ebooks, but the real deal; the true printed word. I’ve consumed books with a great zeal ever since I learned to read. Yes, I was the odd child in the gifted and talented classes [...]
January 6, 2011 – 7:53 am
This week, Starbucks unveiled their new corporate logo. This is their fourth branding change since the company was founded in 1978. As you might expect, news sites and blogs were busy spreading the word and offering their critiques. My first impression was very positive: I really like it.
December 11, 2010 – 8:27 am
I read a very interesting article on Mark Schaefer’s blog {Grow} today that discussed some relatively new topics in the search world: “social scoring” and “social authority.” He cited excerpts from interviews with Google and Bing that explain how both search firms are considering changes to their algorithms to account for the influence of content [...]
December 10, 2010 – 11:03 am
This has been quite a year for Klout. Their suite of measurements, specifically their “Klout score,” has risen to become a recognized standard in the realm of user-generated content and social communications. They’ve generated numerous articles on how corporations and industries are considering Klout to award perks, recognize influencers, and even possibly screen for job applicants. Klout has become, in essence, a “credit score” for the social space. So, in the spirit of the holidays, I’ve cobbled together a “wish list” of features I’ve love to see from the good folks at Klout in 2011.
