Author Archives: brightmatrix

The Social Media Neophyte Who Flew Too Close to the Sun

Image credit: Unknown; source: http://englishihonorsmythology.wikispaces.com/Icarus I love social media. Ever since my first tweet in June 2009, I’ve learned an immense amount about the mechanics, arcana, and vagaries of these networks and their inhabitants. I’ve become an “expert neophyte” of sorts, and my experiences have become beneficial for both my career and my colleagues. Along [...]

Another New Social Media Network? Sorry, But I’m Not Pinterested

Over the past several weeks, the dominating social media trend has been Pinterest, an “online pinboard.” In essence, Pinterest allows you to share and organize batches of images in a multi-column format. Like other networks, users can like your images, follow your feed, and comment. My initial impression of it is a Tumblr blog on [...]

Some Helpful Advice from a Nitpicky Web Developer

Ever heard the phrase “the devil’s in the details?” I’m here to tell you it’s true! For every clean, elegant, and professionally designed website or web application, there are droves of slipshod, sloppy, or just plain lazy pieces of code I encounter every week. What pains me most is that many of these quirks are [...]

There Are No Social Media Gods

Over the past two weeks, I’ve had the opportunity to meet face-to-face with several talented folks involved in the field of social communications. At an in-house digital communications event in Dallas last week, I enjoyed excellent conversations with Barbra Rozgonyi of WiredPRWorks and Deidre Walsh of Jive Software. Today, at a meeting of the Social [...]

Where Users Fear to Tread? On the Heels of Great Footers

Of all the elements in a modern website, the footer is probably the least appreciated. Users have come to expect basic contact information, privacy policies, and other legal-oriented details to live in the footer, but that doesn’t mean footer designs need to be dull collections of links or tiring repeats of the main navigation. Done [...]

The Red Mage Curates

Last week, I decided to start a Tumblr blog to curate the various articles and resources I come across in the Twitterverse and the web at large. I’ve called it “Red Mage’s Spellbook,” and you’re welcome to subscribe or follow the blog at http://brightmatrix.tumblr.com/. I joined Tumblr for two reasons: to explore what this social [...]

If Social Media is “Free,” Personnel Hours are a “Hidden Tax”

This week’s #smmeasure Twitter chat, held by Marketwire, the company behind Sysomos, focused on dispelling common myths about social media. The first myth raised for discussion was “SM is free, everyone should do it!” Besides the notion that you shouldn’t get involved in social media just for the sake of it (tactics come second to [...]