Ahoy, fellow twitternaut and/or netizen!

I’m a professional web developer who’s been involved with the web in some form or fashion since 1996, starting with my first 200K site on Tripod. I have over 11 years of professional web design and front-end database development experience, starting first in desktop publishing, then the medical publishing industry, and now the financial sector. For several years, I ran Bright-Matrix, a web design and development firm in South Jersey, with a longtime friend from college. This is the origination of my Twitter handle (@brightmatrix).

Starting in June 2009, I entered the realm of social media in order to better understand and evaluate this medium for my employer, and haven’t looked back. My first love is Twitter, but I’ve come to realize I sometimes need a bit more space to elaborate than 140 characters. So, I joined others who’ve taken the Nestea plunge into the blogosphere. So far it’s been a fun and creative experience.

My professional interests, among others, include:

• social media, specifically Twitter (as should be obvious by this blog’s title)
• user experience and usability
• analytics and metrics, both the validity and analysis of
• online security and privacy

My goal with Tweeto Ergo Sum is simply to provide thoughts or insight on topics I’m passionate about. I hope you’ll find my musings helpful, entertaining, and (with time) fully awesome. Please bask in the irony that, despite my tagline being “I tweet, therefore I am”, my first post was about Facebook.

Mike Zavarello