Monthly Archives: August 2010

New Metrics Are No Excuse to Continue a Pattern of Lazy Analytics: An Example Using Klout

August 30, 2010 – 10:51 am

In this post, I explain the mechanics of the Klout score, show an example of how similar Klout scores can be misleading when taken out of context, and explain why you can’t lean on new metrics to continue a pattern of “lazy analytics.”

By brightmatrix | Posted in Analytics, Social Media, Twitter | Tagged , , , , | Comments (12)

The Mystery of the Silent Partner

August 21, 2010 – 4:41 pm

Social media produces some interesting and downright curious behaviors. Over the past few months, I’ve noticed a rather compelling relationship that’s popped up in my social interactions. It tends to manifest in two similar fashions: Someone chooses to follow or friend you. They’re active within their own network; it’s not a spammer or automated account, [...]

By brightmatrix | Posted in Observations, Social Media | Tagged , , | Comments (0)

Auto-Following and Mutual Follows: A Circle of Obligation

August 11, 2010 – 5:05 pm

In this post, I share my thoughts on why I think both auto-following and mutual follows, with the exception of some customer service interactions, are pointless and don’t contribute to the value that can be derived from using Twitter.

By brightmatrix | Posted in Observations, Social Media, Twitter | Tagged , , , | Comments (2)

Notes From Edward Tufte’s “Presenting Data and Information” Course

August 4, 2010 – 10:08 am

On July 28, 2009, I attended Edward Tufte’s “Presenting Data and Information” course in Philadelphia. Tufte is well respected for his expertise in data visualization and equally renowned for his complete disdain of PowerPoint as a communications tool. I recently came across a page-and-a-half of handwritten notes I had taken during the lecture and wanted to share elaborations on what I recorded.

By brightmatrix | Posted in Content, Event Recaps | Tagged , , | Comments (0)

Bored With Twitter? You Have No One To Blame But Yourself

August 1, 2010 – 10:49 am

If you think Twitter is boring or ephemeral, you have no one to blame but yourself. Why? Because it’s all in how you use it. It’s quite possible you’re doing it wrong.

By brightmatrix | Posted in Social Media, Twitter | Tagged , | Comments (2)