Monthly Archives: July 2010

Notes from Radian6’s Online Seminar on Open Leadership in Social Media

July 30, 2010 – 4:57 pm

On Friday, July 30, 2010, I attended an online seminar hosted by Radian6 and starring Charlene Li, founder of Altimeter Group. Charlene talked about key points from her book, “Open Leadership: How Social Technology Can Transform the Way You Lead”. I recorded brief elaborations of the key points I live-tweeted during the seminar.

By brightmatrix | Posted in Event Recaps, Facebook, Social Media, Twitter | Tagged , , , , , | Comments (3)

The Gentleman’s Guide to Shedding Twitter Complainers

July 29, 2010 – 9:27 am

Jeremiah Owyang shared a very simple tip to shedding folks on Twitter who complain about your posts: basically, you block, then unblock them. There’s a small trick to this method, however. I offer a solution for how to use the “gentleman’s way” of pushing folks out of your circle.

By brightmatrix | Posted in How-to, Social Media, Twitter | Tagged , | Comments (2)

Want to Build Your Personal Brand? Be Yourself and Use Common Sense

July 28, 2010 – 1:25 pm

There’s no true “right way” to manage your personal brand in the social web; stick with how you manage your day-to-day affairs and you should turn out fine. Of course, running a subset of your life on the web doesn’t mean you’re free of cause and consequence.

By brightmatrix | Posted in How-to, Social Media | Tagged , | Comments (3)

Eat More Dog Food

July 23, 2010 – 8:41 am

In the information age, you need to “eat your own dog food”: follow your own advice and own up to your mistakes.

By brightmatrix | Posted in Observations, Personal Reflection | Tagged , , | Comments (2)

Using Hashtags to Win Friends and Influence Others

July 13, 2010 – 8:34 am

Effective and clever use of hashtags can really make Twitter’s role as an information aggregator shine, and can also be used to spread your messages to a larger audience. While simple in concept, hashtags can often stump relatively new users or clients seeking to use Twitter for business purposes. I explain what a hashtag is, how to use them, and share some best practices.

By brightmatrix | Posted in How-to, Social Media, Twitter | Tagged , , | Comments (2)

Counseling Your Clients About Twitter Use in the Enterprise

July 9, 2010 – 4:39 pm

There are three risks your clients should be counseled about whenever they approach you about Twitter for use in-house: content strategy, code of conduct, and internal security.

By brightmatrix | Posted in Social Media, Twitter | Tagged , , , , , | Comments (1)